The process of developing a visual identity for the company Archeri involved understanding who they were as a business. We conducted a thorough environmental analysis of their competitors and tried to understand how Archeri wanted to stand out versus fit in with them. Archeri wanted to be perceived as modern yet serious, and based on their brief, we developed three stylescapes.

We then proceeded to create mood boards, which we used as inspiration to create three stylescapes that could represent Archeri visually. Based on their feedback, we then created a final stylescape, which, upon their approval, became the foundation for the visual identity we developed.

Furthermore, we created a website based on the material we received and the visual identity we created.